Within the months main as much as The Merge, traders started on the lookout for oblique methods to revenue from this know-how improve from Ethereal (ETH -4.12%). They naturally centered on Polygon (MATIC 2.11%), the main Layer 2 scaling answer for Ethereum. If The Merge was going to make Ethereum extra beneficial than ever, then it made sense that it could additionally enhance the worth of Polygon. Over the summer time, Polygon loved a mini-boom because it tripled in worth in a interval of simply two months.
Whereas a few of the hype round The Merge has cooled off, Polygon continues to be scorching. Nonetheless buying and selling for lower than $1, there’s a sturdy case for earnings as traders start to cost in current developments.
New NFT improvements
The most important information for Polygon currently has been the announcement of a brand new loyalty program for starbucks (SBUX -2.41%) primarily based on non-fungible tokens (NFT). Starbucks’ new loyalty program plans to go far past the outdated “faucet your card 10 instances and also you get a free espresso” kind of loyalty program. As a substitute, it may imply partaking in metaverse experiences or amassing distinctive items of artwork each time you go to a Starbucks retailer. You will not want to indicate “hit proof” to redeem the rewards as a result of all the pieces might be digitally recorded on the Polygon blockchain.
The Starbucks loyalty program is an instance of how cryptocurrencies like Polygon proceed to innovate the idea of NFTs. Within the first iteration, NFTs have been merely digital artistic endeavors that you possibly can purchase and promote. However cryptos like Polygon have found out the way to add a layer of utility to each NFT. On this case, the NFTs are being built-in right into a buyer loyalty program.
New Web3 Improvements
Nevertheless it’s doable that these NFT developments are solely scratching the floor of what is doable with Polygon. In response to Polygon, The Merge may carry a billion customers to a decentralized Web3. Ethereum is already a market chief in areas like blockchain gaming and the metaverse, so it is sensible that Polygon has been in a position to construct on this success to draw new Web3 tasks. If the 1 billion determine is correct, then it suggests a a lot bigger alternative than many had beforehand thought-about.
In a current interview, Polygon co-founder Sandeep Nailwal instructed that different partnerships past Starbucks have been on the best way, together with offers with Aim (GOAL -2.72%) Y Disney (DIS -2.86%). Polygon is already a part of Disney’s Accelerator program for 2022, so this partnership may very well be notably necessary in creating new Web3 experiences.
The property continues to be undervalued
Can Polygon actually double in worth? At its present worth of $0.74, Polygon continues to be properly beneath its all-time excessive of $2.92. Even when it doubles its worth, Polygon would nonetheless be buying and selling almost 50% decrease than its all-time excessive reached lower than 12 months in the past.
For the final two years, it has been trendy in crypto circles to speak about rising blockchains having the potential to be an “Ethereum killer”. Nevertheless, in keeping with Polygon’s Nailwal, “ETH is the killer of ETH.” In different phrases, the brand new and improved Ethereum 2.0 ensuing from The Merge is “the subsequent Ethereum”, and there’s no have to look elsewhere. If that is actually the case, then the long run seems brilliant for Polygon. It signifies that Polygon can proceed to construct on the success of Ethereum.
Many issues are going properly for Polygon, and I’m very inspired by all of the innovation occurring within the Polygon ecosystem. It is laborious to grasp why Polygon’s worth continues to be within the sub-$1 vary. Based mostly on all of the developments in NFT and Web3, Polygon appears to be a screaming purchase. So long as Ethereum reveals no adverse results from The Merge, I’m satisfied that Polygon will double in worth within the subsequent 12 months.
Randi Zuckerberg, former director of market growth and spokesperson for Fb and sister of Meta Platforms CEO Mark Zuckerberg, is a member of the board of administrators of The Motley Idiot. Dominic Basulto has positions in Ethereum and Polygon. The Motley Idiot has positions and recommends Ethereum, Meta Platforms, Inc., Polygon, Starbucks, and Walt Disney. The Motley Idiot recommends the next choices: $145 lengthy calls in January 2024 at Walt Disney, $155 brief calls in January 2024 at Walt Disney, and $85 brief calls in October 2022 at Starbucks. The Motley Idiot has a disclosure coverage.