Rebecca Minkoff Unveils NFT Assortment in Collaboration With Mavion – WWD

Rebecca Minkoff Unveils NFT Assortment in Collaboration With Mavion – WWD

Rebecca Minkoff has launched an NFT capsule assortment in collaboration with trend NFT, Spanning 55 NFTs, Minkoff x Mavion expands on Minkoff’s presence within the metaverse.

Minkoff, whose enterprise was offered to Dawn Manufacturers in February, was the primary American designer to create NFTs for her assortment in September 2021.

“To have fun NFT.NYC, we’re happy to launch this NFT assortment along with Mavion, giving our clients distinctive entry to our designs and people of’s unbiased designers,” mentioned Minkoff. “NFTs are altering the best way we do enterprise, and this capsule is one other step for our model into the way forward for luxurious trend, a spot the place the bodily and digital worlds meet.”

A teaser picture of Rebecca Minkoff x Mavion’s NFT.

Minkoff x Mavion presents two NFT drops to shoppers. The primary launch is a group of 55 NFTs that can unlock bodily, digital, and experiential advantages for holders. Inside this assortment are 5 one-of-a-kind NFTs that can reveal distinctive art work on the token and unlock numerous advantages.

They embody a novel Rebecca Minkoff purse; a restricted version accent (earrings, necklace, bracelet or ring) handcrafted by one of many 5 unbiased designers of; two tickets to Minkoff’s New York Trend Week present; two tickets to an annual Mavion trend occasion in perpetuity; a $500 Sofi card to spend within the cryptocurrency of the cardholder’s selection; two free mints for the upcoming Fall 2022 Minkoff x Mavion assortment launch, and video games and digital property introduced sooner or later. Minting is July 14.

The remaining 50 NFTs will reveal a numbered token that unlocks 5 free mints from the second Minkoff x Mavion launch due this fall. NFTs from the second launch will unlock entry to bodily trend, digital trend, and experiential advantages that will likely be revealed this fall. Twenty-five NFTs from the primary Minkoff x Mavion launch will likely be obtainable to the general public, with 30 NFTs obtainable solely to holders. connects digital property and experiential advantages with limited-edition bodily trend equipment made by unbiased designers from all over the world. Since 2018, the staff has labored with over 450 unbiased designers from 26 international locations launching restricted version accent collections beneath the e-commerce model, The Accent Junkie.

Mavion holders obtain the restricted version bodily accent featured within the NFT art work, in addition to future royalties from metaverse and sport collaborations. Freelance designers featured on NFTs share in royalties from secondary market income.


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