Macy’s Launches Discord Channel and New NFT Sequence in Celebration of the forty sixth Annual Macy’s 4th of July Fireworks®

Macy’s Launches Discord Channel and New NFT Sequence in Celebration of the forty sixth Annual Macy’s 4th of July Fireworks®

NEW YORK–(COMMERCIAL WIRE)–Because the nation gathers to have fun Independence Day with family and friends, Macy’s 4the july fireworks®, the nation’s greatest occasion will deliver the revelry to the Web3 frontier. Beginning right this moment, Macy’s (NYSE: M) will launch a brand new sequence of free NFTs (Non-Fungible Tokens) to have fun the model’s iconic pyrotechnic occasion. In preparation for the brand new NFT launch, Macy’s will launch its Discord channel, including to the corporate’s roster of social platforms the place the model engages with followers and clients.

“As we commemorate our Independence Day with the nation’s largest fireworks celebration, Macy’s needed to take the enjoyable to the frontier of Web3 and produce the enjoyable to a digital panorama,” stated Will Coss, govt producer of Macy’s 4.the July fireworks. “These free NFTs from Macy’s Fireworks will assist interact a brand new set of followers with an simply accessible implementation that democratizes this rising house for a mass viewers, whereas additionally reaching out to a digitally native viewers with further utilities together with Actuality Wearables.” Augmented”.

Accessible right this moment on a first-come, first-served foundation, to gather NFTs, followers should first enroll by way of Macy’s newly launched Discord channel obtainable on Discord: Macy’s Server. This set of 10,000 Macy’s Fireworks NFTs might be obtainable in Basic, Uncommon and Extremely Uncommon designs and can showcase graphic components from this 12 months’s Macy’s 4.the July Fireworks celebration. NFTs will include further utility, together with the power to entry wearable Augmented Actuality units that can be utilized on a number of social media and video communications platforms.

Macy’s Fireworks NFTs are constructed on the Polygon blockchain, chosen by Macy’s for its dedication and intent to advertise inexperienced options inside the Web3/NFT panorama.

There are extra surprises in retailer within the coming weeks for NFT collectors and Macy’s Fireworks followers, and everybody is inspired to go to macys.com/NFT or Macy’s Discord to remain updated with the newest information.

Macy’s signature pyrotechnic salute that blows America away, with a 25-minute barrage of greater than 48,000 projectiles and dazzling results, will captivate viewers dwell in New York Metropolis and on tv. Viewers from coast to coast will get a front-row view of the pyrotechnics within the sky by tuning in to NBC’s nationwide broadcast of Macy’s 4th of July Fireworks Spectacular Monday, July 4 (8-10 p.m. ET/PT, 7-9 p.m. CT/MT, verify native listings or stream present on Peacock®). The nation’s #1 Independence Day particular can even function performances by a few of music’s brightest stars.

For extra data on the 46the Macy’s 4th Annualthe for July fireworks, go to macys.com/fireworks. Plus, comply with and be a part of within the pleasure on numerous social platforms by way of @macys and #MacysFireworks.

About Macy’s

Macy’s, the most important retail model of Macy’s, Inc. (NYSE: M), serves as a supply of favor for generations of shoppers. With one of many nation’s largest e-commerce platforms powered by macys.com and the cellular app, mixed with a nationwide community of shops, Macy’s supplies essentially the most handy and seamless procuring expertise, providing nice values ​​on attire, house, magnificence, equipment and extra. . Macy’s affords clients much more methods to buy and personal their very own type by way of a reduction assortment at Macy’s Backstage and in our smaller, extremely curated retailer format, Market by Macy’s. Every year, Macy’s supplies thousands and thousands of individuals with unforgettable experiences by way of the Macy’s 4th of July Fireworks.® and Macy’s Thanksgiving Day Parade® and helps our clients have fun particular moments, massive and small. We’re guided by our objective: to create a brighter future with daring illustration that allows extra voice, selection and possession for our colleagues, purchasers and communities.

For extra media data, go to macyseventmedia.com.

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