Macy’s Launches Discord Channel and New NFT Collection in Celebration of the forty sixth Annual Macy’s 4th of July Fireworks® | Information

Macy’s Launches Discord Channel and New NFT Collection in Celebration of the forty sixth Annual Macy’s 4th of July Fireworks® | Information

NEW YORK–(BUSINESS WIRE)–June 20, 2022–

Because the nation gathers to have a good time Independence Day with family and friends, Macy’s 4th of July Fireworks ®, the nation’s largest occasion, will carry the revelry to the Web3 frontier. Beginning right this moment, Macy’s (NYSE: M) will launch a brand new collection of free NFTs (Non-Fungible Tokens) to have a good time the model’s iconic pyrotechnic occasion. In preparation for the brand new NFT launch, Macy’s will launch its Discord channel, including to the corporate’s roster of social platforms the place the model engages with followers and clients.

This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/house/20220620005430/en/

Macy’s Launches Discord Channel and New NFT Collection in Celebration of Macy’s forty sixth Annual 4th of July Fireworks® (Graphic: Enterprise Wire)

“As we commemorate our Independence Day with the nation’s largest fireworks celebration, Macy’s needed to carry the enjoyable to the frontier of Web3 by bringing revelry to a digital panorama,” mentioned Will Coss, govt producer of Macy’s 4th of July Fireworks. “These free NFTs from Macy’s Fireworks will assist interact a brand new set of followers with an simply accessible implementation that democratizes this rising area for a mass viewers, whereas additionally reaching out to a digitally native viewers with extra utilities together with Actuality Wearables.” Augmented”.

Obtainable right this moment on a first-come, first-served foundation, to gather NFTs, followers should first enroll by way of Macy’s newly launched Discord channel accessible on Discord: Macy’s Server. This set of 10,000 Macy’s Fireworks NFTs shall be accessible in Traditional, Uncommon and Extremely Uncommon designs and can showcase graphic parts from this yr’s Macy’s 4th of July fireworks celebration. NFTs will include extra utility, together with the flexibility to entry wearable Augmented Actuality units that can be utilized on a choice of social media and video communications platforms.

Macy’s Fireworks NFTs are constructed on the Polygon blockchain, chosen by Macy’s for its dedication and intent to advertise inexperienced options inside the Web3/NFT panorama.

There are extra surprises in retailer within the coming weeks for NFT collectors and Macy’s Fireworks followers, and everybody is inspired to go to macys.com/NFT or Macy’s Discord to remain updated with the most recent information.

Macy’s signature pyrotechnic salute that blows America away, with a 25-minute barrage of greater than 48,000 projectiles and dazzling results, will captivate viewers stay in New York Metropolis and on tv. Viewers from coast to coast will get a front-row view of the pyrotechnics within the sky by tuning in to NBC’s nationwide broadcast of Macy’s 4th of July Fireworks Spectacular on Monday, July 4 (8-10 pm ET/PT, 7-9 pm CT/MT, test native listings or stream the present on Peacock ® ). The nation’s #1 Independence Day particular may even function performances by a few of music’s brightest stars.

For extra data on Macy’s forty sixth Annual July 4 Fireworks, go to macys.com/fireworks. Plus, observe and be a part of within the pleasure on varied social platforms by way of @macys and #MacysFireworks.

About Macy’s

Macy’s, the most important retail model of Macy’s, Inc. (NYSE: M), serves as a supply of favor for generations of shoppers. With one of many nation’s largest e-commerce platforms powered by macys.com and the cell app, mixed with a nationwide community of shops, Macy’s gives essentially the most handy and seamless buying expertise, providing nice values ​​on attire, house, magnificence, equipment and extra. . Macy’s affords clients much more methods to buy and personal their very own fashion by way of a reduction assortment at Macy’s Backstage and in our smaller, extremely curated retailer format, Market by Macy’s. Annually, Macy’s gives tens of millions with unforgettable experiences by way of Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our clients have a good time particular moments massive and small. We’re guided by our function: to create a brighter future with daring illustration that allows extra voice, selection and possession for our colleagues, shoppers and communities.

For extra media data, go to macyseventmedia.com.

View supply model at businesswire.com:https://www.businesswire.com/information/house/20220620005430/en/

CONTACT: Orlando Veras / Julianne Olivo

EventMedia@macys.com

KEY WORD: NEW YORK OHIO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FAMILY DIGITAL MARKETING TECHNOLOGY CONSUMER TEENS MARKETING FASHION ENTERTAINMENT ADVERTISING COMMUNICATIONS RETAIL SOCIAL MEDIA NFT PROFESSIONAL SERVICES ONLINE RETAIL DEPARTMENT STORES WOMEN WEB3 EVENTS/CONCERTS E-COMMERCE MEN WEARABLES/MOBILE TECHNOLOGY

SOURCE: Macy’s

Copyright Enterprise Wire 2022.

PUB: 06/20/2022 12:00 pm/DISC: 06/20/2022 12:02 pm

http://www.businesswire.com/information/house/20220620005430/en

Copyright Enterprise Wire 2022.

Leave a Reply

Your email address will not be published.