Crypto agency Chiliz lands a 0 million stake in FC Barcelona digital studio

Crypto agency Chiliz lands a $100 million stake in FC Barcelona digital studio

FC Barcelona, ​​one of the prestigious soccer golf equipment in Europe, introduced a multi-million Euro partnership with, the blockchain-based sports activities fan engagement platform. proprietor and expertise supplier Chiliz will make investments €100 million (~$102 million) to amass practically 1 / 4 of Barça Studios, which manages the membership’s audiovisual productions and digital industrial choices.

The funding comes after started collaborating with the membership in February 2020 with the launch of the FC Barcelona “fan token” known as BAR.

in line with a Press launch of, the funding will permit the membership to raised construct NFT and metaverse tasks, whereas additionally having the ability to refine your strategy to partaking with followers and constructing neighborhood via using digital property.

The affiliation intends to create alternatives for using BAR tokens that reach past the platform.

“We’re passionate concerning the function expertise can play in constructing communities that carry followers nearer to their groups and to one another,” stated Alexandre Dreyfus, CEO of and Chiliz. “Barça Studios can now benefit from our expertise, expertise and world scale.”

Shortly after disclosed the deal, FC Barcelona confirmed the information on Twitterstating that it’ll assist the membership advance its “audiovisual, blockchain, NFT and Net.3 technique”.

FC Barcelona and crypto

Followers have already purchased greater than 39 million euros ($40.07 million) in BAR tokens, based mostly on the enterprise, which give entry to a dedication platform to win. Collaborating locally can result in VIP fan tickets, merchandise and different alternatives, akin to having the ability to play on the pitch of FC Barcelona’s stadium, the Camp Nou.

In August of final 12 months, the president of the membership, Joan Laporta, revealed that FC Barcelona had a debt of 1.3 billion euros ($1.34 million), which led the workforce to fireside star participant Lionel Messi as a result of they may not afford to maintain him and search funding.

It is I take a 595 million euro ($611 million) mortgage from funding financial institution Goldman Sachs that month and reached a brand new sponsorship take care of Spotify in March.

The world of sports activities has more and more develop into a propitious panorama for Web3 firms to seek out favorable offers and promote blockchain-based merchandise via publicity. A survey this 12 months discovered that avid sports activities fan are twice as prone to personal NFTs or cryptocurrencies, and Manchester Metropolis FC lately added cryptocurrency platform OKX as coaching package co-worker., based in 2018, has established partnerships with greater than 100 sports activities organizations in quite a few international locations, together with 20 NBA groups and 13 NFL groups, and people who combat within the UFC.

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