After Embracing Crypto Funds, Tag Heuer Now Focuses on NFTs

After Embracing Crypto Funds, Tag Heuer Now Focuses on NFTs

Swiss luxurious watchmaker Tag Heuer stated it is going to assist its clients “keep in step” with the quickly altering world. As such, the corporate launched a smartwatch characteristic that permits clients to show their non-fungible token (NFT) collections.

Immersing ourselves within the NFT universe

Final month, Tag Heuer partnered with Bitpay to permit customers to pay for luxurious items in Bitcoin (BTC), Ether (ETH), and different cryptocurrencies. For now, the provide is simply obtainable when clients store on the corporate’s US web site.

In a current announcement, the corporate revealed that it’s going to take “one other daring step into the world of Web3” by launching an NFT viewer. Prospects can use the characteristic to show their non-fungible token collections, which shall be protected by verified proof of possession.

“TAG Heuer introduces a brand new approach to convey these beneficial and extremely collectible artistic endeavors into the true world. For the primary time, they are often worn on the wrist with verified proof of possession. The TAG Heuer Related Caliber E4 lets you show NFT paintings in your watch by connecting your crypto pockets to make sure authenticity.”

The corporate defined that customers may pair their smartphones with the characteristic and switch a number of NFTs. The watch face has three alternative ways to show the time whereas additionally displaying digital paintings. Moreover, individuals can join the addition to widespread cryptocurrency wallets, together with Metamask and Ledger Dwell.

Tag Heuer praised the initiative and predicted that digital collectibles may develop into a significant a part of the cryptocurrency sector and unlock new use instances sooner or later.

“It is a courageous new world on the market,” the agency concluded.

Prada additionally joined the NFT Membership

One other well-known style and luxurious model that lately jumped on the non-fungible token bandwagon is Prada. Just a few weeks in the past, the Italian firm introduced an NFT assortment constructed on the Ethereum blockchain, representing a sequence of gender-neutral t-shirts launched in 2019.

Prada revealed that every proprietor of a bodily t-shirt will obtain a digital collectible. The latter will embrace a novel quantity corresponding to every garment:

“Every Timecapsule launch shall be tied to each a gender-neutral bodily product and a gifted NFT, a GIF of the capsule video that represents the digital model of the bodily merchandise.”

Featured picture courtesy of WWD

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